Pack your bags, Gucci is launching a travel app

Pack your bags, Gucci is launching a travel app

Jet set

Site: Lucie Clark

Image: Phone case image: Vogue Runway from Gucci

Why follow the regular tourist track when you can travel to Gucci-approved destinations?

Like the 'Jeff was here 2017' posterity tags graffitied onto walls or permanently engraved into freshly laid concrete sidewalks Gucci's new travel app, Gucci Places, shares with users all the places the brand has been - or at least the locations that have inspired their collections since Gucci was founded by Guccio Gucci in Florence back in 1921.

The launch of Gucci Places comes hard on the heels of the news last week that Gucci is moving into lifestyle via an upcoming homewares line and doing the maths, it seems like creative director Alessandro Michele is gearing up for a Gucci world takeover. Which, let's be honest would be totally brilliant. Under her talented direction the luxury brand just gets cooler and if possible, even more covetable every year.

According to WWD the "idea (of the app) is to build a community and to encourage discovery of interesting details about the places. Each Gucci Place will have its own dedicated badge and incorporate motifs that suggest the specific location. The first Gucci Place to be unveiled will be Chatsworth in Derbyshire England, where Gucci is now supporting an exhibition of clothing and memorabilia," and where the Gucci Cruise 2017 campaign was photographed.

The app will also have a function to involve customers in the story of a Gucci Place - immersing them in the rich history of the brand. Plus it will work with your phone's geolocation services to alert you if a Gucci Place is close by so you can check it out. Could this be the best trip advisor ever?

The Gucci Places app is due to launch in September

Pack your bags, Gucci is launching a travel app (фото 1)

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