Commanding prime position on the border of SoHo and Tribeca, The Roxy Hotel is NYC's newest so-hip-it-hurts mecca

So, you're in fashion, music, film or the arts? And you're in New York? Chances are you've stayed at, drank at, brunched at or just generally hung out at The Roxy. The sister hotel to the iconic Soho Grand and residing in the designer digs vacated by Tribeca Grand, The Roxy harks back to New York's golden age, with deco influences and its very own indie cinema in the heart of one of lower Manhattan's most creative boroughs.

The Roxy Hotel's major drawcard is the sprawling and oh-so-luxe 'living room' that makes up the ground floor. The Roxy Lounge is all sumptuous velvet sofas and leather, with soaring ceilings and DJs spinning old-school vinyl. It's the place to be for cocktails created by Jeremy Oertel and Natasha David (previously of The Donna and Nitecap) who craft drinks evocative of the great hotel bars of old.

Inside downtown New York's coolest new hotel

Chef Joseph Abbruzzese (of the Breslin fame) mans the modern-American menu, drawing on locally sourced and organic ingredients - leaving New York without trying the lobster and guancial bucatini would be criminal. The Roxy Sunday Brunch best shows off his skills, with a feast of made-to-order waffles, house-made doughnuts, black raspberry coffee cakes, smoked salmon and sturgeon and a baked ham carving station among the decadence on offer, all set to the sound of live jazz. Quintessentially New York? You bet.

The Roxy is also home to cult NYC caffeine hit Jack's Stir Brew Coffee,  with a coffee bar on the ground floor. And if you're heading out (or staying in), hit up Blackstones for a cut and blow-out. 

Inside downtown New York's coolest new hotel