You can now float on Kim Kardashian's butt for under $100

If there's one thing the Kardashian clan are good at, it's creating an entire self-marketing empire. Ms Kim Kardashian West, who created her own set of emojis - turn merchandise store -  has released a new line of products just in time for the American summer. 

The tech-inspired products include phone cases, lighters, middle-finger tees, and even "Lit" bandannas.  But the stand out amongst the mix has to go to the pool toy that resembles the reality-TV queen's behind, which is aptly named the 'butt pool float'. The floaty is priced at $98 us dollars (around $128 Aus) and can be yours now on pre-order.

See the Kimoji merch at https://kimoji.com/