As well as taking people to their required destinations, they're now delivering takeaway meals and - wait for it - your shopping. And we don't mean groceries. Louis Vuitton, Tiffany & Co., Hugo Boss and Neiman Marcus are all in talks with Uber about offering same day delivery using Uber drivers.

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At this stage the shopping service is only planned for America, while UberEATS is already operating in Barcelona, Los Angeles, New York City and Chicago. With UberEATS, the company aims to be quicker than standard delivery times and will deliver to a dropped pin in any location - be it a beach, park or your own home.

We can only hope Uber has plans to launch similar services here - Tiffany & Co. diamonds delivered to our doorsteps would be a very beautiful thing indeed.

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