In perhaps the most telling symbol of the end of the Cross' heyday, Sydney's most famous signage - the 42-year-old neon Coke sign at the junction of Darlinghurst Road and William Street - is being removed, reports. But the silver lining is this: Coca-Cola is putting each letter up for auction on eBay, with all proceeds donated to Kings Cross charity Wayside Chapel.

Each letter - the biggest of which (the C's) weigh 65 kilos each and stand at over 5.4 metres tall - will be auctioned separately, but there's nothing stopping you bidding on the whole lot should you want a giant, illuminated Coke sign adorning your living room. The reserve for each letter starts at $100, but as a Coke spokeswoman says, "It's impossible to measure the true value of these 1974 original, one-of-a-kind pieces."

Case in point: last year the Sydney Olympic Rings sold for $26,000. Here's hoping the Wayside Chapel gets even more than that. 

The iconic Kings Cross Coke sign is being dismantled