Confused about the array of cool stuff on offer at this year's Vivid Sydney festival? Relax, we've picked the cream of the crop at this May 26-28 event

Kicking off today until Saturday, Semi Permanent is the kind of creative smorgasbord that sounds overwhelming - but is chock full of goodness - if you know what you're looking for. While today's events have already kicked off, there's still two more days left to get lost in this celebration of innovation, creativity and ideas across the broader design, business and culture industries. Here, we pick the highlights from Friday and Saturday.

Friday, May 27

1. Moving Brands with Jim Bull, 9.40am

Semi Permanent: the Vivid Sydney event you can’t miss

Co-founder and CEO of branding powerhouse Moving Brands, Bull has worked with Netflix, Apple, Google and Sony among others - and offers a wealth of global insight.

 

2. Future State: Technology with Jon Wiley, Jon Lax & Dantley Davis, 9.20am

Semi Permanent: the Vivid Sydney event you can’t miss

Tech junkies, this one's for you. Featuring brains from Google (Jon Wiley), Facebook (Jon Lax) and Netflix (Dantley Davis) - if you're looking for an enlightened discussion on all things technology - this one's a bona fide winner.

 

3. Future State: Travel with Kelly Sawdon and Phillip Steiner, hosted by Kate Shaw, 3.50pm

Semi Permanent: the Vivid Sydney event you can’t miss

With a focus on chief brand officer and partner of Ace Hotel Group, architect Kelly Sawdon, and senior creative director of Seattle-based design consultancy firm TEAGUE, Phillip Steiner, the topic of travel is given another interesting dimension with moderation from Airbnb head of talent, design and learning, Kate Shaw. A must for design and travel enthusiasts.  

Saturday, May 28

1. Gregory Crewdson/Ben Shapiro, 9.20am

Semi Permanent: the Vivid Sydney event you can’t miss

Photographer and filmmaker Gregory Crewdson's searing, cinematic and occasionally unsettling work is hung in galleries like MoMA, The Met and The Whitney - in fact, it's so grand-scale that director/cinematographer/producer Ben Shapiro shot a doco about the behind-the-scenes process, Gregory Crewdson: Brief Encounters, which will screen as part of the launch party.

 

2. Patrick Johnson, Tom Riley + Mitchell Oakley Smith, 12.45pm

Semi Permanent: the Vivid Sydney event you can’t miss

A highlight of this chat is the inclusion of journalist, author and curator Mitchell Oakley Smith, who has penned fashion tome Art/Fashion in the 21st Century and the upcoming Maticevski: The Elegant Rebel and has written for Architectural DigestARTANDArt Monthly,BelleCNNGQ and GQ Style (where he served as Associate Editor), Harper's BazaarMonumentThe AustralianWish and Vogue. Phew.  

 

3. Christopher Doyle + Josie Young, Robyn Holt + Cameron Kimber, 4.30pm

Semi Permanent: the Vivid Sydney event you can’t miss

Magazine and publishing aficionados should pull up a seat, if only to seek insight into the fascinating CV of publishing and finance powerhouse Robyn Holt. The former CEO of Yves Saint Lauren Australia and Conde Nast Australia has also held posts as the president of Conde Nast Russia, where she launched titles like Architectural Digest, GQ, Glamour and Conde Nast Traveller. A financial adviser to UK media brand Monocle, Holt now resides in Sydney and operates a management consulting practice.

Semi Permanent is located at Carriageworks, 245 Wilson Street, Eveleigh. For tickets and more info, head to semipermanent.com

Semi Permanent: the Vivid Sydney event you can’t miss