Prince William appears on the July issue front cover of leading UK gay magazine Attitude, shot by Australian photographer Leigh Keily, with the quote, "No one  should be bullied for their sexuality or any other reason." He's the first British royal to ever appear on the cover of a gay publication.

Prior to print, the Duke of Cambridge invited LGBT individuals to Kensington Palace to hear of their experiences with bullying, violence and discrimination. "No one should have to put up with the kind of hate that these young people have endured in their lives," he tells Attitude. "The young gay, lesbian and transgender individuals I met through Attitude are truly brave to speak out and to give hope to people who are going through terrible bullying right now."  

Inside the issue, Prince William discusses his Heads Together campaign, designed to raise awareness of mental health, and exhorts bullying victims to speak up. "Speak to a trusted adult, a friend, a teacher, Childline, Diana Award or some other service and get the help you need," he says. "You should be proud of the person you are and you have nothing to be ashamed of."

Prince William's mother, Princess Diana, served as patron of the National AIDS Trust and appeared on the cover of the Gay Times in 1997 as a tribute after her death.

Prince William makes history on the cover of a gay magazine