In light of drastically dropping visitors, (11% year-on-year from January-October 2016 in the wake of terror attacks, strikes and violent protests) deputy mayor for tourism, Jean-Francois Martins detailed the city's 59-point plan to boost tourism for the years ahead.
Initiatives include improving the city's lighting, (even moreso - it is known as the City of Lights, after all) increasing hotel accommodation by almost 10%, opening a Paris Convention Centre as well as a congress hub for the Porte de Versailles exhibition centre, building a welcome centre at the base of the Eiffel Tower, organising annual LGBT-friendly events and developing up-and-coming hipster neighbourhoods.
The plan also details a clean-up of the celebrated Champs-Elysees shopping boulevard. The amount of cars will be reduced as with the area surrounding the department stores Printemps and Galeries Lafayette. A 'Made in Paris' label will also be created and shopkeepers and artisans will be encouraged to open their ateliers for public tours.
Although, it's not like we needed another reason to go to Paris.