He would be beyond thrilled to see his dream turned our generation's reality. Because let's be honest, who doesn't have a smart phone, a favourite Instagram filter, and at least one selfie lurking on their social media feed?

Narcissism is pretty much the global cultural catchphrase of today. Need a mythology refresher? Legend has it that extraordinarily handsome Greek god Narcissus admired himself to death on the banks of a river/lake/basically something watery with a reflective surface. Derek Zoolander had nothing on him. And while our current obsession with creating the ideal image of ourselves and our lives via social media hopefully has a happier ending, this festival is nonetheless noteworthy.

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NY festival announced: selfie generation, this one’s for you

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According to The New York Times the Onassis Cultural Centre NY got the memo and is hosting an inaugural arts and ideas festival aptly entitled Narcissus Now: The Myth Reimagined. The event is slated to capture our modern-day desire for the ideal #iwokeuplikethis via culture and art. To be held in selfie-centric New York City from October 8 - 11, it will comprise 40 free events covering all genres from dance, music, film, visual art, lectures, talks, an art installation, to a walking tour of Midtown New York. The festival has attracted high profile fashion and thespian types like designers Mary Katrantzou and Narciso Rodriguez, and actor Paul Giamatti, bringing a haute fashion and Hollywood flavour to the festival program. Selfie sticks at the ready.

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