PSA: the cult of Gucci now extends to your home. Genius or what?

It's not hard to see why fashion magpies flock so consistently to Gucci. Under the comfortable reign of creative director Alessandro Michele, the brand has cultivated a slightly madcap, roguish appeal that sits perfectly within the confines of our social media-steered lives. But what do you do when your handbags, slippers and ready-to-wear has already reached peak status among the fickle fashion community? Oh, that's right, you turn to homewares.

Now you can match your Gucci bag to your wallpaper

Announing the new this morning via some beautiful illustrations on Instagram, the brand hinted at the collection to come. If you've ever watched a Gucci runway show or short film, it's not hard to imagine where the Gucci homewares are likely to sit on the design spectrum. Sleek, modernist objects, these are not. Like the clothing and accoutrements you see fluttering down the runway season after season, the Gucci approach to its new Décor collection is customisable, collectible... and total chaos for your credit card balance.

Now you can match your Gucci bag to your wallpaper

And as Dolce & Gabbana so cleverly demonstrated earlier this year, when a brand has a strong design signature, this can be translated to wondrous effect within the home. Starting out small, the Gucci Décor collection encompasses a tightly edited range of homewares - think crockery produced by Richard Ginori featuring now familiar Gucci motifs such as tigers and magic eyes; and crockery and plates festooned with 3D porcelain bees, butterflies and cockerel heads.

Now you can match your Gucci bag to your wallpaper

Alessandro Michele has also branched out into home fragrances, with four distinct scents developed for candles and incense. Utilising heady, old-world notes like damask rose, birch, lemongrass and bitter Seville oranges - we can safely assume these won't be your average vanilla scented candles.

Now you can match your Gucci bag to your wallpaper

Of course, there's furniture too - in the shape of metal side tables and upholstered chairs and folding screens. Everything is as sumptuous and slightly kitsch as you'd expect, but we're predicting the throw pillows and Gucci Flora wallpaper (available in silk, vinyl or paper) to be the items that sell out first. Of course, many might just be happy with a scented candle, too.

Gucci Décor hits Gucci flagship stores in September, but you'll also be able to purchaseitems from gucci.com and selected speciality stores. Run, don't walk.

Now you can match your Gucci bag to your wallpaper