From her earliest beginnings as Paris Hilton's BFF to her latest role as mother to North and wife of rap mogul Kanye West, not only has the reality TV star seen herself suddenly embraced by the fashion world for the first time, her rising fortunes (in part, thanks to an addictive app) mean she's as influential as ever.

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While many would argue Kim K's sphere of influence has always been limited to more commercial enterprises, a recent turn towards more altruistic pursuits has recently made headlines. As a TIME 100 honouree, Kardashian West penned a short essay for the magazine calling for Turkey and Barack Obama to acknowledge the 1.5 million Armenians who lost their lives 100 years ago. Urging them to use the word 'genocide', Kardashian West discusses her visit to Armenia with husband Kanye West and sister Khloé and meeting Prime Minister Hovik Abrahamyan.

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Kim K the saint? The changing faces of the world’s most famous reality TV star

"The whole point of remembering the genocide is to make sure it doesn't happen again" writes Kardashian West. "A million-and-a-half people were brutally massacred, and a country can just pretend like it never happened? I don't think that's right."

While Kardashian has always been proud of her Armenian roots and has often acknowledged the Armenian genocide on social media, it's the first time she has so publicly called action on such a political issue. Add to that her very vocal support of transgender stepdad Bruce Jenner - more so than anyone else in the Kardashian family - and we're left wondering if the reality TV star and #ProudDaughter will add even more humanitarian pursuits to her CV?

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Kim K the saint? The changing faces of the world’s most famous reality TV star

First Armenia's forgotten war and now the transgender community - who knows what she'll use her 30.9 million-strong Instagram following for next? Only time will tell.

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