Fresh off the back of BabyCenter's annual list of top baby names for 2015 comes the head-scratching news that the social media app Instagram has sparked its own mini trend. While many can't remember life before the photo-sharing app, we're guessing love for an Instagram filter really knows no bounds if you're willing to name your child after it. Remember guys, names are for life, favourite filters, less so.
Sadly, we're not even making this stuff up. Names of Instagram's most popular filters are trending for reals. These include (but are probably not limited to): Lux (up 75 per cent since 2014), Ludwig (up 42 per cent), Amaro (up 26 per cent), Reyes (up 10 per cent), Hudson (up 4 per cent), and Kelvin (up 3 per cent) for boys. And then there's popular filters like Valencia (up 26 per cent), Juno (up 30 per cent), and Willow (up 13 per cent) - which work double duty as a name for your beloved daughter.
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Look, we know it's a struggle to find a baby name outside of Sophia and Jackson (2015's most popular names for girls and boys), especially after all the obscure grandparents' names have been snatched away. But, this? It even goes beyond weird spelling/Game of Thrones characters/pieces of fruit/colours/directions on a map.
Even the folks at BabyCenter are flummoxed. "This is the first time we've seen technology break through as a source of name inspiration," says BabyCenter's global editor-in-chief Linda Murray. "Photo-sharing is a daily and emotional part of Millennials' lives, and those two ingredients can trigger love for a name." You don't say. Let's just say the parents of Lux, Amaro and Reyes have got a lot of explaining to do (and therapy bills to pay) in 15 years time.
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