How to get the Zoolander treatment at VAMFF

How to get the Zoolander treatment at VAMFF

An Italian thing

Site: Yeong Sassall

The Virgin Australia Melbourne Fashion Festival kicks off today – with a very special fashion partnership that you might just recognise…

If you've had the chance to check out Zoolander 2, you'd know that Rome plays a rather large part in the narrative of the film. And a certain Italian car brand features in a fairly memorable scene involving Derek, his son and a selfie stick. We won't spoil anything further, but let's just say the Fiat 500X is now forever synonymous with Blue Steel and really, really, really, really ridiculously dangerous driving - something that's also exemplified in this funny clip.

But what does all this have to do with VAMFF? Turns out the stylish automobile company isn't just content to rely on Zoolander's modelling skills alone - Fiat has just announced it's role as one of the official partners of the Melbourne fashion festival. As Rachel Reed, Senior Manager of Communications at Fiat Chrysler Australia explains, "Both style and design sit at the heart of the Fiat brand" - so it was really the obvious choice. 

How to get the Zoolander treatment at VAMFF (фото 1)

If you're in Melbourne, be sure to keep an eye out for the fleet of VAMFF-branded Fiat which will be ferrying guests across the city to the festival's various events. Highlighting the two latest models - the Fiat 500 and Fiat 500X - the partnership also gives the public the chance to don their best Blue Steel in a Fiat 500X and share it with friends. Find the activation at Festival Plaza (between the Royal Exhibition buildings and Melbourne Museum) and use the hashtag #fiatstyle and #fiatvamff to enter the competition to win two VIP runway show 7 and two closing party tickets. Now that's the best excuse for a selfie we've heard yet...

How to get the Zoolander treatment at VAMFF (фото 2)