The full list spans all kinds of categories, from tech to cars to the luxury market, but this year, the most interesting findings are to be found in fashion. Because the number one brand in the list isn't a luxury fashion house, but one that has its origins in the humble sneaker - yep, it's Nike.
Last year, Louis Vuitton claimed the crown of the "most valuable" - according to Forbes' calculations, anyway - luxury/apparel brand, but 12 months on it's been pipped at the post by Nike - a clear sign (as if we needed any more...) of the reign of athleisure. Nike is ranked 18th in the overall list of most valuable brands, closely followed by Louis Vuitton at 19th, and then Gucci (44th), Hermès (48th), Cartier (58), Rolex (64), Coach (78), Chanel (80), Adidas (90), Uniqlo (91) and Prada, which just scraped in at 97th.
Apple topped the overall list, followed by Google, Microsoft, Coca-Cola, Facebook, Toyota, IBM, Disney, McDonalds and GE rounding out the top ten.