Don your favourite stretchy pants and say goodbye to those clean eating aspirations, because today, Doughnut Time, aka the kings of those deep-fried (and often, Nutella-filled) circles of goodness, are launching a new menu item - and it doesn't involve dough.

What it does involve, however, is just about every guilty pleasure known to mankind - it's an insanely rich, creamy and calorie-free (jokes) hot chocolate made with Nutella, topped with Hershey's cream, garnished with Milo rocks and Hershey's kisses, with white chocolate and M&M bark as the cherry on top. Oh, and they're not done yet - they then dust each drink liberally with couverture cocoa.

OMG: you've never had hot chocolate like this before

The Doughnut Time Hot Chocolate hits menus today (April 30) in the following stores: Bondi Beach, QVB, Newtown, Central Park, Glebe, Degraves Street, Fortitude Valley, Clayfield, Southbank, Mermaid Beach and Surfers Paradise. Visit doughnuttime.com.au to salivate over the full menu.

OMG: you've never had hot chocolate like this before