Burberry just opened one in London, Armani and Ralph Lauren both have their own (on the same Fifth Ave block, no less) and Prada collaborated with Wes Anderson on their newest opening and now, Gucci have also gotten in on the food game with a brand new culinary destination. 

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Located in the IAPM luxe shopping destination in Shanghai, 1921 Gucci Café allegedly has been two years in the making and, the small cafés attached to the Gucci museum in Florence and Tokyo store aside, this is the first full-service restaurant for the brand.  Accessed only via an elevator from the Gucci story in the mall, the restaurant is the epitome of opulent private-feel dining, with moody Italian-designed interiors, velvet seating, gold furniture and fixtures, Gucci-stamped cutlery and an Italian menu, save for an Australian beef main and a mango cheese cake costing close to $80.

1921 Gucci Café, 413 IAPM Mall, 999 Huaihai Lu near Shaanxi Nanlu

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