Which goes some way in explaining the Yes Way Rosé gummy bears' outrageous popularity - sold exclusively through luxe candy company Sugarfina, there are currently 12,000 people - and counting - on the wait list for the first drop, vogue.com reports. Crazy? Yes. Curious? Definitely.
The luxury lollies aren't just infused with any old cheap plonk, but Whispering Angel Rosé- it's what they all drink in the Hamptons, darlings - and they've already spawned knock-offs. The Sugafina website warns of imitation varieties made - gasp! - without any real alcohol at all.