Following in the footsteps of brands like Bulgari, Armani and most recently, Prada, quintessential British brand Burberry has branched out into dining with the opening of its first all-day café.
Located inside the Regent St flagship store in London, Thomas's, named after Burberry founder Thomas Burberry, is part of a new split-level area focused on personalisation and features high ceilings, monochromatic marble floors, chandeliers and beautiful, bright windows looking out onto the street. The space also houses a brand new gifting suite offering various bespoke services across fashion, accessories, home furnishings, stationary and cool curiosities like Burberry backgammon and domino sets that we never knew we needed.
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Serving up classic British fare, with a focus on locally sourced produce, some of the dishes include cured salmon with scrambled eggs, Mersea rock oysters, Sutton Hoo chicken salad, lobster and chips, and of course, an afternoon tea service (with champagne, natch).
"[We] wanted to create a space where our customers can spend time relaxing and enjoying the world of Burberry in a more social environment," said Burberry chief creative and chief executive officer Christopher Bailey of the brand's culinary toe-dip.