Vita al mare: behind the scenes of the luxe Peroni campaign
Shot by the sea in Italy's premier island idyll Capri, the Peroni campaign captures everything about why the style set are so enamoured by this far-flung destination in the middle of the Mediterranean. If you're reading this from your desk, be warned: serious holiday envy herein.
Emerging talent Irena Musilova (add her to your list of European It-girls, stat) fronts the campaign, taking on the role of a screen siren escaping the spotlight to take some time out in Capri. Fleeing the confines of city life, she and her new friends spend the day living like locals in Capri; on a boat in the Mediterranean's crystal blue waters, taking a dip in the Grotta Azzurra (a must if you visit the island) before ending the day with a sunset picnic in the hills overlooking the ocean, ice cold beers in hand. In other words, the campaign holds the essence of what makes vita al mare (life by the sea) so appealing.
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The film and accompanying campaign stills were shot in March this year and feature Peroni Nastro Azzurro in quintessentially Italian scenes. It's a natural fit for an Italian family which includes Peroni Nastro Azzurro, Peroni Leggera and the new Peroni Piccola - all inspired by the luxury of life on the Italian coast.
We've got the behind-the-scenes snaps from the shoot, which unsurprisingly, are every bit as glamorous as the real deal. Indulge in some deskside dreaming below.
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