All the major French fashion houses have chosen dazzling futuristic locales for their cruise collection showings this year: first Chanel showed at the ultra-modern Dongdaemun Design Plaza in Seoul, then Louis Vuitton chose the satellite-esque Bob Hope house in Palm Springs for today's presentation and next up, Dior will show their Resort collection at the equally bizarre Palais Bulles - that's Bubble Palace - on the banks of the French Riviera - a sprawling orange construction that looks like it landed straight out of an '80s sci-fi film set.
Why the sudden obsession with out-of-this-world architecture? Because just like Luke Skywalker, the time-old fashion houses are on a mission: to make their brands relevant to an increasingly young and tech-savvy market. And what better way to cement their relevance than with fabulously futuristic show locations?
Related story: Louis Vuitton to show in Palm Springs
Fancy living out your Stars Wars fantasy? The Bob Hope home (top image) has been on the market since 2013 and it's now 50% off - after two years and no bites, the asking price has been dropped to US$25 million. Bargain.
Related story: The shape of next summer: stunning Dior eyewear