For the first time ever, Sydney Fringe Festival is set to transform a 7000m2 warehouse in Alexandria into a pulsating fan-fare of performance, art and food.

The colossal warehouse space will enliven the inner city suburb for the entire month of September, bringing the Fringe Festival's raucous and irreverent brand of fun and creating a vibrant epicentre for the Festival program.

The announcement comes hot on the heels of the announcement of Sydney Fringe Festival's 2017 star-studded line-up of ambassadors, including Tim Freedman of The Whitlams, renowned Australian artist Ben Quilty, writer, personality and social commentator Benjamin Law, performance artist Betty Grumble and performer/poet/activist Candy Royalle.

Festival ambassador Betty Grumble

The best way to get your fix of warehouse party vibes is by scoring a ticket to the opening weekend Masquerade Ball on Saturday 2 and Sunday 3 September. Presented by Heaps Gay, the Sydney party-makers whose events resemble The Great Gatsby meets Priscilla Queen of the Desert, the Masquerade Ball will transform the Festival Hub into a world of 'mystery and disguise where reality is suspended and art becomes real life'.

For a slice of art party debauchery closer to the CBD, hit up the Fringe Ignite Launch Party on Saturday 2 September at Kensington St Chippendale.  Curated by one of Australia's most dynamic vocalists NGAIIRE, the Fringe Ignite Launch Party will see performances scheduled across the day in shops, bars and restaurants along the street, converting them into free pop-up venues filled with live music and performances.

The Festival program is predictably jam-packed with artistic offerings, showcasing the best in avant-garde theatre and entertainment from all corners of the globe including two world theatre performances and a world first interactive art exhibition.

World renowned British Gif-iti artist INSA will exhibit a world first retrospective of his innovative GIF-iti works in the main courtyard of World Square in the city, taking street art and converting them into animated GIFs.

Artwork by renowned British GIF-iti artist INSA

Silent Theatre, presented by Sydney Fringe Festival together with Urban Newtown, will invite audiences to voyeuristically observe the happenings in the hotel watching from the streets below, catching glimpses through the hotel windows whilst listening to the story unfold through headphones, and Mongrel Mouth's UNDERTAKING takes over a section of the HPG Festival Hub with a fully immersive theatrical experience.

This year's festival also includes two huge music events. The Global Rhythms music festival returns for its fifth year on 24 September, filling Glebe's Bicentennial with a family friendly kaleidoscope of sound, food and art featuring a lineup of performances from San Lazaro, Alphamama, King Tide and The Strides with Afro Moses (Homage to Fela Kuti) along with more to be announced. Lah Lah's Big Live Band and the Sydney Youth Orchestra join together for a special collaboration on Saturday 30 September, performing in the Sydney Town Hall to close the festival.

Tickets go on sale 5 July 2017 and the full program for will be announced on 1 August. Visit www.sydneyfringe.com for more information.

Which Sydney suburb is getting a huge month-long warehouse party?