There's one simple trick your eye make-up application is missing: cream shadow primer. Sure, we've mastered the art of prepping and priming the face; but what about our eyelids? I'll let you in on a little make-up artist secret: coloured eye primer is essential. Used alone or underneath eyeshadows to intensify their colour, they make eye make-up stay perfect for longer, enhance eye shades by looking airbrushed on the eye and look far more natural than powder eyeshadow ever could. Whether you want a neutral-hued eye primer or a two-in-one cream shadow, here's my cream of the crop:

1. Giorgio Armani Eye Tints in #4 and #9, $53 each,

The one crucial step your make-up routine is missing

Armani delivers a gorgeous wash of lightweight colour in very wearable, muted tones. Ultra sheer and with a silk-like feel, the tints promise 16-hours of crease-proof wear. Number #9 is that perfect pearly highlight shade but for something more adventurous, #4 is an incredible jade green. 

Related story: The 5 new season metallic eye palettes you need

2. Charlotte Tilbury Colour Chameleon eyeshadow pencil in Amber Haze and Champagne Diamond, $34 each,

The one crucial step your make-up routine is missing

The love affair for these creamy shadow sticks began when Charlotte Tilbury first launched her brand; after seeing the way the colours shimmer like diamonds (not to mention the way they stay put on the eye) I was sold! They're super long-wearing and they really do pick up the shades in your eye colours as Tilbury promises. 

Related story: Want killer bone structure? How to contour in 3 simple steps

3. Shiseido Shimmering Cream Eye Colour in BR306 Leather and BR709 Sable, from $28,

The one crucial step your make-up routine is missing

The Rolls-Royce of cream shadows, these luxurious colours have a gorgeous suede-like texture. Non-creasing, water-resistant and with a sheer to medium coverage, the shimmer colours are a favourite among celebrity make-up artists. The metallic sheen isn't shiny or glittery so it's very wearable.

Related story: The mascara jungle: testing the best wands on the market


4. Obsessive Compulsive Cosmetics Crème Colour Concentrate in Terra Firma and Tricky, US$23 each,

The one crucial step your make-up routine is missing

Cult lip colour brand Obsessive Compulsive Cosmetics has created these versatile colour bases that can be used all around the eye and face. The colours are stunning and give the eyelid that lived-in, dewy look after applied. They're also great as a primer for eyeshadow when you want to create a dramatic look.

Related story: Trending at Paris Couture: metallic eye make-up 

5. M.A.C Paint Pots in Groundwork and Layin' Low, $35,

The one crucial step your make-up routine is missing

M.A.C's matte coloured creams are a no-brainer as a gorgeous non-creasing eye shade. The colours Groundwork (a nude, coolish light brown) and Layin Low (a fresh peachy shade) give the crease a subtle definition and make your eye colour pop! 

Related story: Flash bulb skin: how to get the strobing trend right

6. Maybelline Eye Studio Tattoo in Tough as Taupe and Bad to the Bronze, $9.99 each,

The one crucial step your make-up routine is missing

A great budget product that really delivers a long-wearing look. The cream shadow sets quickly on the eye so it works best with a small soft brush, blending in circular movements. The Tough as Taupe colour is a stunning cool tone brown/grey that really accentuates the crease line perfectly.

Related story: The 8 life-changing beauty products every woman needs

7. YSL Pop Water Full Metal Eyeshadow in 03 Taupe Drop and Grey Splash, $48 each,

The one crucial step your make-up routine is missing

These stunning shades give an airbrushed shimmer to your lids without looking too heavy metal (contrary to the name). They're buildable but totally wearable for day as well as a great base for a smokey night look. I adore the woody metallic shade (Taupe Drop) and the gunmetal grey for a smokey eye base (Grey Splash).

Related stories: 
The new French skincare brand you need to know about


'90s revival: the 5 beauty trends coming back
Puppy love: the M.A.C. Haute Dogs collection is pure genius