Blame Kim Kardashian's see-them-from-space cheekbones, but contouring has become 2015's biggest beauty buzzword. And with good reason: clever contouring work can give you bone structure to rival Daria Werbowy's, carving out cheekbones and a defined jawline with a few well-placed dabs of product. Just don't get it wrong: "since the influx of Kim Kardashian contouring her face, there have been some frightening things coming from trying to copy this, quite frankly, drag queen theatrical look," says Buro make-up artist Heidi Scarlett King.
The trick is to achieve a less obvious - but by no means less effective - contour that looks like you were just born with killer cheekbones - not like you've spent hours in front of the mirror. "The most recent contouring trend is stepping completely away from this overdone style and instead using the skin's natural colours to highlight and contour with," says King. So just how do you get it right? Thanks to a wave of new purpose-built products - and King's expert advice - it's never been easier. Here's how:
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STEP 1: Apply a suitable contouring powder or cream shading product (try Smashbox Step by Step contour kit) with a small-medium blush brush, sweeping directly under the cheekbones, around the edges of the jawline, along the chin, neck and, if necessary, into the temples of the forehead. I prefer an angled brush to help expertly guide you into the bone areas of the face.
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STEP 2: Next, it's great to add your favourite blush for a pop of colour on the cheeks, as the contour can draw out any colour in the face. Try a matte textured blush for stronger-looking cheekbones - one of my favourites is Nars Dolce Vita.
STEP 3: Once you've created an outline on the face, it's time to draw out the bone areas further with a highlight. Use either a liquid, cream or powder highlight with a brush in very small strokes along the tips of the cheekbones (in an upside down L shape), down the bridge of the nose, on the tip of the chin and slightly under the eye area. Make sure it's blended perfectly! Try Urban Decay Naked Skin Concealer in a slightly lighter shade than your foundation, or the By Terry Touché Veloutée Enlightening Concealer Brush for easy application.
For an even quicker contouring technique, why not try the new Chubby Stick Sculpting Contour and Chubby Stick Sculpting Highlight sticks from Clinique - blendable crayons that deliver runway-worthy cheekbones in a few quick swipes.
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