The runway favourite made easy for real life
While the 'wet' hair look isn't exactly new to international fashion week - this S/S '17 definitely took it up a notch, showcasing just how practical the style can be. In New York, Altuzarra went casual with towel-dried hair in an overswept part, Carolina Herrera styled model's locks in a slick wet half-up half-down hairdo, and Jason Wu was a mixture of both; with carefree damp hair loosely pulled back. Even on the red carpet, models like Kendall Jenner, Rosie Huntington-Whiteley and Bella Hadid have turned wet hair into a favourite, often parading a different version of the runway regular look. And besides Simone Rocha at LFW, who purposely created a dishevelled just-been-for-a-run look with loosely drenched hair stuck to their foreheads, the style is becoming increasingly approachable as your everyday 'do.
But how do you gracefully style your hair 'wet' without looking as if you've just stepped out of the shower? "It's all about making sure the hair is not dripping wet! Apply to only slightly damp hair so your product can absorb," celebrity hairstylist Barney Martin told us. "And don't use too much product, start with fewer products and layer up."
For an edgier take - go for a slicked back, tighter style. "Shorter, straighter hair works well and will not need as much product to tame into the super slicked-back look like Kendall Jenner and Rosie Huntington-Whiteley," Barney explained. "To achieve this, it's better to start with blow dried straight hair, and then apply serum or gel to give your hair a glassy, wet finish."
And as Kim Kardashian proved at this year's VMAs - damp strands styled in a natural wave can look just as sexy, and be casual enough for every day. "Hair with curls and natural movement lends itself to the more textured wet look styles like Kim Kardashian's," said Barney. "If you have natural movement in your hair, apply gel to wet hair and manipulate with a comb to create shapes like Kim's."
Click through the gallery above to see the best wet hair looks from S/S '17 and on the red carpet.