Whatever your stance on the whole 'more fun' theory, even the largely brunette Buro office has to agree: the new shade of blonde is all kinds of beautiful.
From golden honeyed tones to rich butterscotch, the new blonde is an almost universally flattering shade - simply mix and match tonalities to suit your complexion. "With winter upon us, it's time for a new hue for blondes," says head colourist at Barney Martin, Shari Reynolds. "It's more sophisticated, softer and much healthier looking than the summer blonde we're leaving behind."
The shades to ask your hairdresser for? Soft suede, wheat, sand and champagne. Think Poppy Delevingne's newly honeyed locks or Gigi Hadid's flaxen mane. The key is creating dimension, using highlights to replicate the tonal variations of naturally blonde hair - the trending tortoiseshell technique is made for blondes. Reynolds suggests asking for two lighter shades and one darker. "Micro weaves and highlighting give a natural, refined finish, with a soft contrast that makes hair look alive," she says. "Sienna Miller does it superbly, as does Cate Blanchett and Taylor Swift."
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Strawberry blonde more your style? Make like Rosie Huntington-Whiteley and try the hue's sophisticated older sister: rich rose gold. Just make sure you take in photos to your hairdresser. "We love it when we get a picture reference (thank you Pinterest!) as it can be hard to articulate such a visual thing," says Reynolds. "It's also great to see what clients don't like so that can be avoided at all costs." We've done the hard work for you, with the Buro edit of the 20 best blondes (above).