4 beauty ed-created brands you need to try

4 beauty ed-created brands you need to try

From acne fighters to sleep aids

Text: Yeong Sassall

Meet four women who are turning their industry expertise into successful side hustle projects. By Astrid Taemets

With an unlimited number of products crossing their desks each day it's little wonder beauty editors are experts when it comes to finding products that actually work. So when they launch their own beauty line, you can be sure it won't be just another product on the shelf. In fact, most beauty brands created by these women stem from a lack of availability in the market. After all, necessity is the mother of invention.

From the insiders who've seen it all and tried it all, here are four beauty brands created by those in the know.


The Buff, 2017

Launched by Jasmine Garnsworthy (freelance writer for Byrdie,, refinery29, POPSUGAR and Sporteluxe) 

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After suffering from a bout of chronic adult-acne and finding nothing suitable on the market to cure it, Australian expat, now New York-based, Jasmine Garnsworthy took matters into her own hands. Having had enough of mainstream products, harsh prescriptions creams and acne medication all of which made no difference to her skin, Garnsworthy stumbled upon the idea of customised beauty oils. Armed with a diploma in skincare formulations, this clever cookie partnered with specialists to produce and blend natural skincare options for adult-acne sufferers. Through a series of online questions, The Buff prescribes to customers their own unique mixed formula based on their biggest skin concerns. The personalised monogram bottles make the purchase a final touch that sweetens the deal. The Buff is now stocked in the US at Urban Outfitters, and can also be purchased online.


This Works!, 2004

Launched by Kathy Phillips (former Health & Beauty Director at British Vogue)

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During her illustrious career as resident health & beauty director at Vogue, Phillips gained valuable insight into the link between lifestyle and skin health, and thus made her foray into launching her beauty line, This Works!. This no-nonsense brand creates intelligent, scientifically tested targeted solutions, including bestseller Deep Sleep Pillow Spray, that work harmoniously with your natural circadian rhythm (otherwise known as your sleep/wake cycle or body clock) to maximise your skin's performance 24 hours a day for visibible, proven results. 


Go-To Skincare, 2014

Launched by Zoe Foster-Blake (former beauty director of Cosmopolitan Australia, Harper's BAZAAR, author of The Wrong Girl, Amazing Face and Amazinger Face, and mumma to Australia's cutest - and funniest - kids, Sonny and Rudy)

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After growing tired of searching for products on the market she couldn't find, Zoe Foster-Blake put down the pen, picked up the test tube and launched her very own skincare brand, Go-To. The range, which perfectly combines ZFB's wit and beauty expertise, launched with five essential skincare products. Since then, the line has expanded, with Foster-Blake adding four more everyday essentials including lip balm and hand cream and most recently, an equally exciting (and cute as a button) line for men, Bro-To.


The Beauty Chef, 2011

Launched by Carla Oates (natural beauty columnist at Wellbeing magazine, author of Feeding Your Skin and The Beauty Chef Cookbook and beauty columnist at The Sunday Telegraph)

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You might be surprised to learn that the brains behind the natural beauty supplements line, The Beauty Chef is a veteran beauty editor. While always having a vested interest in healthier alternatives to chemically-based beauty products, it wasn't until her daughter began battling with troubled skin that Oates decided to put her family on a probiotic-rich, lacto-fermented food plan. The positive results led Oates to the creation of GLOW - The Beauty Chef's first inner beauty product which contains 24 skin-loving superfoods. Today, The Beauty Chef has eight inner beauty and two skincare products on its shelves. Pick up the potent powder blends and liquid complexion boosters in SEPHORA Australia stores.

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