Gilt trip: the 2016 beauty trend you need to try
Girls, it's time to go for gold. Whether you blame it on the upcoming Olympics, fashion's growing obsession with sparkle or simply the influence of make-up maven Pat McGrath, the value of gold has never been higher. "Gold is the perfect addition to party make-up," says Mecca's head of artistry, Tony Baumann. "I look at it like putting jewellery on the face to complete the look."
Late last year we reported on Pat McGrath's debut make-up product - a highly pigmented pot of gold that sold out worldwide overnight. It's what she used to create the show-stopping lips at Prada's S/S '16 show, which almost outshone the new collection and set off today's gold rush. But no, we don't expect you to turn up to work with gilded lips - unless you want to channel an Oscars statuette.
Off the runway, a seam of gold is best found on the eyes and cheekbones. "I love a swipe of gold across the eyelid that isn't too perfectly placed, with no mascara," says Baumann. "It looks a little worn and pairing it with clean lashes keeps it modern." He suggests Ellis Faas Eyelights in E303 Metallic Bronze to get the look: "It goes on wet then dries down to a metallic that isn't too chunky and obvious. It's a beautiful shade and it can be used on its own or over shadow."
For a more subtle take on the trend, try using gold as an eyeliner. "You can apply a fine clean line close to the lashes to cap the eye lid or add a small amount to the inner well of the eye to catch the night light," guides Baumann. But be warned: "Gold does make a statement and eyes will be drawn to it straightaway, so keep eyes and lips pared back and avoid bright colours that may clash," Baumann says. "In saying that, I do love a deep plum lip with gold detail on the eyes." For summer, stick to a natural lip or velvety red stain. Shop Baumann's top three gold products above.
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