She's got just as much grit as current YSL Beauty muse Cara Delevingne and undeniable cool girl factor - and now 27-year-old Zoë Kravitz is bringing it for the beauty house, beginning with an exclusive film project and social media campaign.

The film, titled Before the Light, begins filming this week and will reveal how musicians like Zoe (she fronts band Lolawolf - see cool factor above) go about their beauty routine pre-show. "YSL has always been one of my favourite brands," Kravitz is quoted in the brand statement, released this morning. "Their ability to combine the chicest of style with a raw edge has always been to me one of the best ways to express yourself through fashion and beauty."

Band aside, Kravitz has been honing her acting talent of late, appearing in the Divergent films and Mad Max: Fury Road. She's no stranger to beauty campaigns either - she was the face of Vera Wang's Princess perfume in 2011, although we have a feeling that's one project she'd rather everyone forget...

Zoe Kravitz has some MAJOR news