It's our favourite guilty pleasure (other than The Bachelor, of course) and you may not know it, but we'd be willing to bet that at least three people in your immediate vicinity are also secret diehard fans of Jane the Virgin. But the bigwigs at Clinique are out loud and proud - they've even named the show's star, actress and social activist Gina Rodriguez, as one of their newest ambassadors.

Rodriguez has signed on as one of six women fronting Clinique's global Difference Maker campaign, which supports charities around the world and promotes the brand's skincare. "I always want to align myself with like-minded people, people that have the same mindset as I do, who want to push positivity in the world," Rodriguez said at the campaign launch in New York this week.

You'll never guess who Clinique's newest ambassador is

In more positive Clinique news, the beauty powerhouse has released two new matte lip formulas in Australia this week: the Pop Matte Lip Colour + Primer and the Pop Liquid Matte Lip Colour + Primer. Unlike most matte lippies we've tried, which dry out lips almost immediately, these formulas are creamy and suede-like, thanks to ingredients like avocado oil and moisturising Vitamin E. With a built-in primer, they also boast impressive staying power. Find both at clinique.com.au

You'll never guess who Clinique's newest ambassador is