Update: Dyson is now taking pre-orders for the Supersonic hairdryer, ahead of its Australian release on July 9. It will retail for $699 and due to demand, will be released in two stages: on Saturday July 9 it hits shelves at Myer, Melbourne City and David Jones Elizabeth Street, Sydney, followed by selected other Myer and David Jones stores from Sunday July 10. Read up on the highly hyped hair tool below.

Eight times faster than your current hairdryer, according to Sir James Dyson - and given his team have tested it out on over 1,625-kilometres of real, human hair, we're inclined to believe him. Dyson claims the revolutionary product - which took a cool $94 million to make - is not only faster than models currently on the market, but considerably less noisy too.

Entering the lucrative beauty market is a shrewd move for a company that's made billions of dollars spruiking far less glamorous (but we suppose, more essential) products like fans and vacuum cleaners. The Apple of home appliances, Dyson attracts the cream of the engineering crop to their Malmesbury-based research centre in country England, from the aero-acoustic engineers who created an 'axial flow impeller" inside the hairdryer motor to the team who appropriated the Air Multiplier technology of Dyson's bladeless fans, which they claim sucks in over three times as much air as your average hairdryer.

Dyson is taking pre-orders for its game-changing hairdryer

With a short, stumpy barrel, The Dyson Supersonic isn't the sleekest-looking product we've ever seen, but it boasts focused airflow (all the better for controlling frizz), intelligent controls and promises to dry hair in record time without heat damage. It goes on sale in the UK in June, and is expected to be rolled out in Australia shortly after. The only downside? The UK price tag of £299 makes for a $571 hairdryer here. In beauty terms, that's more than your Parlux. Yikes.

Dyson is taking pre-orders for its game-changing hairdryer