Kaia Gerber, the prettiest 15 year old you don't know, has just scored another modelling coup, thanks to the supermodel genes she inherited from mum Cindy Crawford. In an Instagram post from earlier this morning, Marc Jacobs announced Kaia as the new face of the Marc Jacobs beauty campaign, offering a teaser look at the shoot.

Why Kaia Gerber is morphing into mum Cindy Crawford

Kaia, despite being dressed in rainbow animal print with a teased orange-y afro, looks amazing. Her youthfulness, sculpted cheekbones and so-Cindy bone structure make her an obvious choice as beauty ambassador for Marc Jacobs. In fact, she's even following in her mother's footsteps. Cindy Crawford's all-American looks famously landed her a long-running contract with Revlon during her heyday. The teenager is fast becoming a favourite among the fashion pack, she was recently the star of the Miu Miu eyewear campaign, as well as a member of Alexander Wang's Wang Squad earlier this year, featuring in the campaign.

And in other Marc Jacobs-related news, the New York-bred designer continues his winning streak of campaign casting glory, by tapping Missy Elliot, Cara Delevingne, Courtney Love, Marilyn Manson, Kendall Jenner, Susan Sarandon, Sissy Spacek and 22 others in his A/W '16 campaign video. Directed by music video veteran Hype Williams, the neon-goth campaign is a treat for the eyes. Watch it below.

Why Kaia Gerber is morphing into mum Cindy Crawford