Watch Tiffany & Co. prove all you really need is love

Watch Tiffany & Co. prove all you really need is love

And an enchanting smelling scent

Site: Lucie Clark

Iconic jewellery house Tiffany & Co. has released their first fragrance in 15 years and have marked the occasion with a Steven Meisel-shot campaign video featuring the greatest backing tune

Tiffany & Co. was founded back in 1837 and since opening its first store in lower Manhattan has become the go-to retailer for romantics and lovers wanting to declare that love - nothing says I love you (and I'm really committed since I just blew all my savings) like a Tiffany diamond. Even Holly Golightly (played by Audrey Hepburn) a thoroughly romantic figure, wasn't interested in eating breakfast unless Tiffany & Co.'s divine window display was her breakfast table 'view'.

So it makes sense with the release of Tiffany & Co.'s first fragrance since Pure Tiffany in 2003 the accompanying campaign video would make reference to their loved up heritage. Set to the classic Beatles song All You Need Is Love, the Steven Meisel-shot video would melt even the hardest of hearts. Sung by St. Vincent the track is as relevant today as it was when The Beatles released it back in 1967.

The short film stars a slew of high profile models including Vittoria Ceretti, Julia Nobis and Georgina Grenville spraying the fragrance while mouthing the words to the classic song.

The Tiffany & Co. signature fragrance is the first fragrance they've produced with their new fragrance partner, global cosmetics company Coty and according to Coty's Simona Cattaneo speaking to WWD the fragrance is, "At the end of the day, it's really a symbol of love. Not only love... but all the loving moments that you celebrate in your life - an engagement or just a gift you give to yourself."

Watch the Tiffany & Co. campaign video here:

Watch Tiffany & Co. prove all you really need is love (фото 1)

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