Video reveal: Miu Miu's first fragrance has arrived

Video reveal: Miu Miu's first fragrance has arrived

Sparkling floral

Site: Anna McClelland

But what we want to know is, can we buy the kitten?

Stacy Martin may be "Miu Miu personified" according to the fashion house, but we're afraid the 24-year-old model/actress has been overshadowed in the fragrance campaign she's famously fronting - by a cat.

In the video campaign revealed this morning, Martin fights for a gloriously oversized bottle of Miu Miu with Truman, an adorable kitten who we're really hoping comes as a gift with purchase. And purchase we will - because Miu Miu's first fragrance was undeniably worth the wait.

Related story: From Nymphomaniac to Miu Miu muse: Stacy Martin's new role

Video reveal: Miu Miu's first fragrance has arrived (фото 1)

Taking her lead from Miuccia Prada's penchant for fusing luxury with the commonplace, perfumer Daniela Andrier played with contrasting notes to create a curiously complex floral scent. Lily of the Valley, jasmine, rose absolute and green notes meld with Akigalawood, an exclusive extract of patchouli, to give a natural earthiness to the end result. It's housed in a cushion-effect soft blue bottle reminiscent of Miu Miu's signature matelassé, topped off with a pop of vivid red - so far, so Miu Miu.

Related story: Culture club: Miu Miu's Resort '16 show and fragrance launch

Video reveal: Miu Miu's first fragrance has arrived (фото 2)

The campaign was shot by Steven Meisel, who channelled the soft-focus glamour of early '60s cinema. Martin, dressed in a Miu Miu party dress with exaggerated cat-eye make-up and '60s-style hair, perfectly embodies the defiantly girly spirit of the brand. Watch the video below, and try the Miu Miu EDP for yourself from September 13 at Miu Miu boutiques, Myer and David Jones.

Related story: It's party time: who hit the Miu Miu event in Paris?

Video reveal: Miu Miu's first fragrance has arrived (фото 3)

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