Pretty pleased: The Outnet is set to launch beauty

Pretty pleased: The Outnet is set to launch beauty

A new player?

Site: Yeong Sassall

Fashion’s favourite online outlet is set to dip its polished toe into the lucrative beauty market

A staple in any budget-conscious woman's online shopping repertoire, Net-a-Porter's discount sister site, The Outnet has traditionally focused on outfitting us in terms of apparel, accessories and shoes - a space they've occupied happily for some time. Until now. In a move that echoes Net-a-Porter's successful foray into beauty e-tailing two years ago, the fashion site it all set to launch a beauty store come October 25 - just in time for the holiday season.  

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Pretty pleased: The Outnet is set to launch beauty (фото 1)

With 18 ultra-luxe cult brands on hand, including Lipstick Queen, By Terry, Natura Bisse, Ren and 111 Skin, don't be fooled into assuming the site will be stocking discounted beauty loot. "The challenge is that we're an off-price retailer - and we didn't want to offer off-price beauty," The Outnet's director of global sales and marketing Andres Sosa told WWD. "We wanted to see how can we be true to the DNA of everything we do and try and find something exclusive to us that no one else had."

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Pretty pleased: The Outnet is set to launch beauty (фото 2)

The answer? A perfectly-timed-for-the-holiday-season series of beauty kits featuring full-sized in-season products that are priced at 20-30 per cent less than their total retail value. Exclusive to The Outnet, the kits will be priced from USD$22 to over $500. While Sosa has been quick to point out that this is a holiday-only occurrence, if they're a success we'd expect the company to wade deeper into the beauty paddling pool. Looking good is big business, after all.

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