Encrusted with glittering blood red rubies inlaid in gold, the exclusive L'Oréal Colour Riche by Chopard lipstick is the most extravagant beauty product the world has ever seen. The French beauty powerhouse and luxury Swiss jewellery company collaborated on the lipstick to celebrate the 30th anniversary of L'Oréal's signature Colour Riche lipstick line. The single bullet - yes, there's only one - was painstakingly crafted by Chopard's artisans, with each individual ruby applied carefully by hand.
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The ruby red lipstick - see what we did there? - was unveiled during the Cannes Film Festival and will be auctioned off for charity after being showcased around the world. It's guaranteed to go for a small fortune and is sure to cause a stir whenever it's pulled out of the lucky winner's handbag. We can't help ourselves - we want one.
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