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Talk about a statement lip: this is the world's most expensive lipstick

Ruby red

We're suckers for luxe lipstick packaging, but this one-off design outshines them all

Encrusted with glittering blood red rubies inlaid in gold, the exclusive L'Oréal Colour Riche by Chopard lipstick is the most extravagant beauty product the world has ever seen. The French beauty powerhouse and luxury Swiss jewellery company collaborated on the lipstick to celebrate the 30th anniversary of L'Oréal's signature Colour Riche lipstick line. The single bullet - yes, there's only one - was painstakingly crafted by Chopard's artisans, with each individual ruby applied carefully by hand.

Talk about a statement lip: this is the world's most expensive lipstick (фото 1)

Talk about a statement lip: this is the world's most expensive lipstick (фото 2)

The ruby red lipstick - see what we did there? - was unveiled during the Cannes Film Festival and will be auctioned off for charity after being showcased around the world. It's guaranteed to go for a small fortune and is sure to cause a stir whenever it's pulled out of the lucky winner's handbag. We can't help ourselves - we want one.

Talk about a statement lip: this is the world's most expensive lipstick (фото 3)