Look out Kylie, there's a new sheriff in town. Over the weekend Rihanna released a series of campaign videos for her highly anticipated Fenty Beauty make-up line, and considering that everything Rihanna touches turns to gold, to say that we are excited would be the understatement of the year.

The sneak peek comprises over five videos in total, posted across the official Fenty Beauty Instagram account, Rihanna's own account, as well as Sephora and Harvey Nichols (who will exclusively stock the range). The previews star a representation of women that are arguably more diverse than the entire beauty world combined, suggesting that the range will feature make-up shades for women of every colour.

The videos star models Halima Aden, Slick Woods and Duckie Thot, among others, who reveal the names of Fenty Beauty shades including; Hustla Baby, Fire Crystal, Trippin, Confetti, Chilli Mango, Chic Freak, Yacht Life and Trophy Wife. Rihanna also posted an image of the Fenty Beauty Killawatt highlight duo.

Excuse me, but EEEEEK! We are so excited.

You can unlock an exclusive preview of Fenty Beauty by visiting any Sephora store and scanning the Fenty Beauty Snapchat code. Fenty Beauty launches worldwide on September 8. Watch the previews below. www.fentybeauty.com 

Take all our money: Your first look at Fenty Beauty by Rihanna