Sunday, August 16. That's when Clinique counters across the country stand to get a lot more crowded, thanks to the launch of not one, not two, not three, but four new eye make-up ranges. Talk about spoilt for choice.

Clinique has obviously had fun with the names of these new beauties, from the Skinny Sticks to the Chubby Lash Fattening Mascara (more on both below). The names might be funny, but the products mean business, filling serious gaps in the market and demonstrative of the brand's commitment to effective, fuss-free and sensitive-skin-suitable beauty. Hit the shops prepared with our breakdown below.

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Straight up: the new eye make-up you need

Skinny sticks, $34: stick-thin eyeliners just two thirds of the diameter of a standard pencil, the Skinny Sticks allow for an ultra-fine application that hugs the lash line. Available in 12 colours (try the Slimming Black or Skinny Jeans), they deliver a natural, is-she-or-isn't-she look.

Chubby Lash Fattening Mascara, $35: the name says it all - thanks to the oversized brush, this mascara thickens, fattens and volume-enhances lashes. It comes in four colours: Jumbo Jet, Portly Plum, Two Ton Teal and Massive Midnight.

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Clinique Pretty Easy Liquid Eyelining Pen, $39: this foolproof liquid liner has a tapered pen-like tip for precise application. The formula delivers rich colour payoff and is 12-hours smudge-proof.

Just Browsing Brush-On Styling Mousse, $32: Finally, a fuss-free brow product that stays put all day and doesn't look fake. The gel-mousse formula tints and tames brows for a fuller yet polished look. Available in four shades, it promises 24-hour wear.