Just in: Chanel's fantastical new fragrance campaign

Just in: Chanel's fantastical new fragrance campaign

Chance Eau Vive

Site: Anna McClelland

Chanel adds to its collection of Chance fragrances with a zesty new scent and cheeky campaign

Update: Earlier this week, we gave you a short snippet of the Chanel Chance Eau Vive campaign, and now, you can see the film in it's entirety. With an irreverent vibe that playfully references the spherical  bottle design, the short clip perfectly sums up the spririt of the pretty new addition to the Chance family.

When the house that brought the world Chanel No. 5 releases a new fragrance, the (beauty) world stands to attention. This time around, we're almost as excited by the ad campaign as we are by the fragrance itself - the work of longstanding Chanel collaborator Jean-Paul Goude, it's a whimsical ode to the girl who likes to take her chances (see what we did there? But it's true).  

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The famed French house released a seven second sneak peek of the campaign on Tuesday, which is set in a make-believe bowling alley that sends - the horror! - bottles of Chance Eau Vive rolling down the lanes in place of bowling balls.

Just in: Chanel's fantastical new fragrance campaign (фото 1)    

With notes of grapefruit (also found in the original Chance fragrance), citrus, jasmine, white musk and vetiver, Chance Eau Vive is a floral, zesty scent with as much youthful energy as its fast-paced campaign. It's also the first Chance interpretation by Chanel's new nose Olivier Polge, the perfumer who brought the world Viktor & Rolf's deliciously fragrant Flowerbomb.

Find Chance Eau Vive at Chanel counters from July 1. 

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Just in: Chanel's fantastical new fragrance campaign (фото 2)

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