Pat McGrath Labs: the year’s most-anticipated make-up range is here!
(And it has editors in a frenzy)
The go-to beauty maven of all the Supers - a conversation with Pat is peppered with, "Naomi", "Kate", "Bella" amongst other fabulously chic names - the newly-minted British Vogue beauty editor-at-large and the purveyor of perpetually sold-out products, (her first ever pigment, Gold 001, went in minutes), Pat McGrath has recently had the beauty industry - and her 1.4 million Instagram followers - in the kind of frenzy that even serious advertising dollars and a viral campaign couldn't buy.
It makes sense. She is the most prolific make-up artist in the fashion industry, working with Dolce & Gabbana, Gucci, Giorgio Armani, Max Factor - among many others - in the development of their product lines as well as overseeing the creative direction of over 80 catwalk shows a year.
"I was thinking, 'What would make me put on a bathrobe and run to a store to buy a certain make up?'" McGrath explained in Paris. "For me it's about sparkle. It's about something completely new, something that doesn't look like anything else."
And boy, did she deliver. With 10 products from four of Pat McGrath Lab's most sought-after limited edition kits - yes, including that Gold 001 pigment and the most surprisingly wearable glitter red lip that we've ever seen - including a Skin Fetish 003 Kit, Metalmorphosis 005 Kit, the Dark Star 006 Kit and Lust 004 Everything Kit. Basically, in McGrath's own words, "My make-up kit, all the ideas, in a bag."
"It's kind of to make everyone's makeup dreams come true," the beauty director explained of her inspiration. Dreamy? Undoubtable. But we suggest you wake up and get shopping, if history is anything to go buy these will disappear in a flash. A fabulously sparkly flash, of course.
Shop the Pat McGrath Labs range at net-a-porter.com/au now.
Buro 24/7 Selection
Buro 24/7 Selection