As if Mecca weren't already every girl's go-to for the most innovative beauty brands in the world, now it's given us even more reason to step inside its shiny, product-lined walls. After winning fans for its in-house Mecca line (confession: we're obsessed with the Lip-De-Luscious), the Australian founder Jo Horgan sought to expand the range by creating a 206-product strong line which will now be known as Mecca Max. And it's big, indeed.

Comprised of products spanning skincare, complexion, eyes, lips, nails, lashes and beauty tools, the range is designed for beauty junkies of all ages. Prices range from $5 to $45, making this an easily accessible range - so you can happily stock up your beauty haul (largely) guilty-free. And according to Mecca's founder Jo Horgan, it's been a long time coming.

Mecca goes to the max with a brand-new range

"The launch of this new signature line is one of the most important milestones in our business and has been three years in the making. MECCA MAX was born out of our community of in-store hosts and MECCA beauty junkies who delivered their ideas, inspiration, expertise and passion to create this collection," said Horgan in a press release.

Packed with soon-to-be classics such as skin primers, strobing sticks and palettes, Mecca Max hits Mecca Maxima, Mecca Myer and mecca.com.au from August 1.  

Mecca goes to the max with a brand-new range