From plump nude pouts to rich ruby reds, the defining trend to come out of Fashion Week so far is a modern matte lip. Yes, it might bring back bad '90s associations (and conjure slightly unsettling Kylie Jenner selfies), but rest assured: the 2015 version can be flattering.
Just ask the make-up queen herself, Charlotte Tilbury, who has just released a complete collection of Matte Revolution Luminous Modern-Matte Long-Lasting Lipsticks. "I've always loved creating a fuller lip effect with matte lipsticks on campaign shoots," Tilbury says. "Where as gloss contours, a matte finish can flatten the lips for a wider shape." Her brand new formula contains antioxidant-rich Lipstick Tree (are we the only ones picturing a magical make-up tree right now?) and orchid extracts to soften the lips, so it doesn't dry them out like matte lippies past. It also lasts way past your morning coffee - so far I've had berries, yoghurt and a cup of green tea and the colour's stayed put.
Related story: Trend report: the 8 best beauty looks from NYFW
The square, angled tip mimics the shape of a lip brush for a precise application and the highly pigmented colour glides on well. It's also buildable - apply once for a stain (very Burberry S/S '16) or layer up for intense, velvety colour à la Jason Wu. Our favourite shades? Miss Kensington for a richer take on the nude lip and Red Carpet Red to channel the Fashion Week trend. Shop at charlottetilbury.com/au.