In June, news broke that Louis Vuitton had been secretly crafting a perfume - the house's first since 1928 - for over four years in Grasse, France. All anyone knew was that master perfumer and Grasse native Jacques Cavallier Belletrud (of L'Eau d'Issey, YSL Opium pour Homme and Jean Paul Gaultier Classique fame) had been enlisted for the scent. Today, Louis Vuitton has revealed that in fact, Belletrud has been working on seven precious perfumes, launching globally on September 1.
Housed within beautifully old school flacons, each secured with a glossy black cap embossed in gold with the house monogram, the seven scents blend the highest quality natural ingredients with cutting edge innovations in perfume extraction. Although we're yet to spritz them ourselves, the Mille Feux - an infusion of Louis Vuitton leather with bright raspberry accord; Matiere Noire - patchouli, blackcurrant and rare Laos agarwood; and Rose des Vents - a multitude of rose extracts, including Grasse rose centifolia and Bulgarian rose - sound the most intriguing.
Designed by Marc Newson, the bottles can be refilled at perfume fountains at select Louis Vuitton stores, a throwback to the original Les Fontaines Parfumees (perfumed fountains) at the brand's fragrance atelier in Grasse, where customers once brought their bottles to be refilled at the source.
Louis Vuitton has secured French actress Lea Seydoux to be the fragrances' face, with the campaign yet to be revealed.