It's a major coup for the former Neighbours heartthrob - not to mention Miley Cyrus' one-time fiancé, although we're guessing he'd rather forget that particular life phase. Chosen to represent Diesel's iconic Only the Brave fragrance, he'll front a sexy new campaign scheduled to go global this July.
Diesel tends to eschew big names for its fragrance campaigns, making Hemsworth the first international celebrity they've ever tapped to work with. Says brand creative director Andrea Rosso: "The brave one is characterised by his strength, his determination and most of all his ability to live life bravely on his own terms. I think that Liam embodies these qualities."
If his performance in The Hunger Games is anything to go by, Hemsworth is the perfect fit. Can't get enough of him? He's set to star in Western revenge thriller By Way of Helena opposite Woody Harrelson, The Dressmaker with Kate Winslet and he's currently filming Independence Day: Resurgence, in which he plays the lead.