Kylie Jenner continues her world make-up domination, with the announcement of a new product to add to her ever-expanding beauty empire, Kylie Cosmetics.

 While her iconic lip kits are known for their dramatic matte finish, the youngest Kardashian sister has decided her fans need variety. Introducing: the velvet lip kit.

Kylie Jenner is launching VELVET lip kits

"I did these for my girls who don't really love a matte lip," Jenner said on Snapchat. But if you're scratching your head trying to figure out what "velvet" looks like - allow us to break it down for you. It's not super glossy, or completely matte - rather a "demi-matte" as Jenner describes it. The texture is creamy, smooth, hydrating and highly pigmented (like most of her make-up items). 

The new lip kits will be coming in four neutral tones: Rosie, Harmony, Charm, and Dazzle. In true Kylie form, she's given us an arm swatch to see what they look like: 

Kylie Jenner is launching VELVET lip kits

The new velvet lip kits will be available on the Kylie Cosmetics website March 16 - we suggest setting an alarm for this one. 

Kylie Jenner is launching VELVET lip kits