When it comes to sibling rivalry the Kardashian's are elite players and with the news just breaking that Kim K is launching her very own beauty brand, KKWBeauty on June 21, we're guessing word around the Kardashian campus is going something like this, "Anything Kylie can do Kim can do better." Kim's little sis, Kylie is the founder of burgeoning beauty brand, Kylie Cosmetics, but with Kim launching her very own beauty empire, will it put a dent in Kylie's sales? Because really, how many nude-hued make-up palettes do people really need?

As for what we know so far, Kim is a black belt in social media and is using those skills and all the social media platforms available to drop tiny teasers in the lead up to the launch. Over on Instagram, the handle @kkwbeauty already has 96k followers and has six nude/beige-coloured posts so far - including three videos with the launch date and three teaser images, including this:  

Kim Kardashian’s beauty brand is coming, here’s what we know so far

There's a website, kkwbeauty.com, which is of course in Kim's signature nude/beige colour wheel, confirms the launch date of June 21 2017 and offers a section to sign up with email.

Kim also paid her Snapchat account a visit to reveal she'll be launching a cream contour kit and share a photo captioned "KKW Fragrance meeting" - meaning there's a Kim K scent coming soon too. And she confirmed the cream contour and highlighter kit via a post and pic on Twitter.

Kim Kardashian’s beauty brand is coming, here’s what we know so far

In other Kardashian beauty news, Kim's top model sibling Kendall was the face of Estee Lauder's millennial brand, The Estée Edit, which according to Fashionista is being discontinued after less than one year, due to not reaching its targets. 

Kim Kardashian’s beauty brand is coming, here’s what we know so far