It looks like hiring model-of-the-moment Kendall Jenner is paying major dividends for beauty giant Estée Lauder. In this bright and bouncy video for the Courrèges x Estée Lauder collaboration, the presence of Jenner is pretty damn explosive. With Kendall Jenner (okay, she's only half Kardashian) as spokesmodel, the innovative make-up line is bound to be a hit. Check out the viral video campaign below.

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First look: Kendall Jenner's new Estee Lauder commercial

First look: Kendall Jenner's new Estee Lauder commercial

 

First look: Kendall Jenner's new Estee Lauder commercial