Kendall Jenner's first ever fragrance campaign revealed

Kendall Jenner's first ever fragrance campaign revealed

Lady in red

Site: Anna McClelland

The model with 28 million Instagram followers is red hot in the new Modern Muse Le Rouge campaign

She's carving out an uber-successful modelling career, is a social media sensation and has recently dabbled in fashion design - and now Kendall Jenner has wowed worldwide audiences as the muse and model for Estee Lauder's sexy new fragrance, Modern Muse Le Rouge.

Kendall Jenner's first ever fragrance campaign revealed (фото 1)

Related story: Breaking: Kendall and Kylie Jenner x Topshop is a thing

Rocking a fiery red pantsuit and a bold red lip, Jenner embodies the spirit of the seductive new scent, a fruity, floral, oriental blend of ripened roses, raspberry, pink pepper and saffron, mixed with velvety Madagascar vanilla, patchouli, magnolia and Jasmine for a multi-dimensional effect. "It was not just about capturing the scent of red, it was about capturing a state of mind, a vibrant, dramatic attitude," says Karyn Khoury, Senior Vice President, Corporate Fragrance Development Worldwide, The Estée Lauder Companies. "This woman inspires others through her unwavering confidence, glamour and sophistication.  She lives her life to be noticed - and every ingredient in this scent was carefully selected to reflect that." Did we mention Jenner was the perfect fit?

The 19-year-old starlet shared the news on Instagram overnight, receiving over 500,000 likes within an hour for her still from the campaign shoot. Catch the behind the scenes footage below, and mark August 9 in your diaries to get your hands on Modern Muse Le Rouge in Australia.

Related stories:
The style evolution of Kendall Jenner 
First look: Kendall Jenner's new Estee Lauder commercial

Sneak peek: Kendall Jenner and Lily Donaldson shoot the Fendi campaign

Related articles

Buro 24/7 Selection