Kate Moss and make-up artist Charlotte Tilbury have the kind of personal-and-professional friendship that extends to all manner of favours. As the woman behind Kate's cat-sexy eye flick, Charlotte Tilbury clearly only had one person in mind when casting talent for her new Scent of a Dream perfume campaign. Not one to do anything halfheartedly, the campaign utilises the help of virtual reality company Oculus, so you can watch the Antoine Wagner-directed clip in 3-D, no less. Cool, huh?
The VR campaign launched in the US this week and will roll out on YouTube on September 19. You'll need those cardboard Google virtual reality glasses to get the full experience, but for now you can check out the tripped-out intergalactic video below: