Karl Lagerfeld partners with iconic Aussie beauty brand

Karl Lagerfeld partners with iconic Aussie beauty brand


Site: Brittany Lane

ModelCo Cosmetics has teamed up with the legendary fashion designer to launch a ‘colour cosmetics collection’

Riding off the back of ModelCo's hugely successful collaboration with model Hailey Baldwin, the home-grown brand is about to launch another major union. Introducing 'KARL LAGERFELD+ ModelCo' colour collection; the latest line with Chanel's famed designer.

"Through this collaboration we can offer our consumers a glimpse into how we translate the KARL LAGERFELD vision and aesthetic into unique cosmetics. We look forward to developing the collection and combining our signature DNA with innovative, cutting-edge beauty products for all women," explained Peir Paolo Righi, CEO of KARL LAGERFELD.

ModelCo is renowned for having hugely successful collaborations with some of the biggest names in the industry including the likes of Elle Macpherson, Rosie Huntington-Whiteley and Danni Minogue. CEO Shelley Sullivan credits the partnering success to organic growth.  "It is important that whoever aligns with ModelCo loves and identifies with our products and our brand" Sullivan explains. "The key to our cult following over the years lies in the strength of our products and our relationships with the influential celebrities that have partnered with us. I am thrilled to work with Karl Lagerfeld and I am greatly enjoying the creative partnership unfolding" she said.  

While it's too early to say what make-up products the line will have, it is confirmed that the theme of the collab will be of "illuminated beauty" - so we're guessing a bunch of highlighters, blushes, strobe creams etc. will be amongst the mix.

The new collection will be out in early 2018. 

Karl Lagerfeld partners with iconic Aussie beauty brand (фото 1)

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