At only fifteen, Cindy Crawford's daughter Kaia Gerber, has achieved a hell of a lot. She's graced the covers of Love Magazine (which was shot my pal Kendall Jenner) and Vogue Paris, featured in campaigns for Alexander Wang and Miu Miu, and as of late last year, scored her first ever beauty contract as the face of Marc Jacobs Beauty - a pivotal moment in any models career.
And now, the Marc Jacobs Beauty Spring 2017 campaign is here - and you can totally see why she got the pick. She's the quintessential Jacobs' girl: cool, gorgeous, effortless and set for stardom. But after all...supermodel is running in her blood.
The 80's-inspired campaign video was shot by Hype Williams and Katie Grand, with Gerber's makeup done by Diana Kendal. In the video, the teen is sporting some seriously 80's vibes with huge ethereal hair, a leopard bomb, and bright make-up from the hero product: the Marc Jacobs Highliner Matte Gel Eye Crayon.
"I'm so excited and honoured that my first beauty campaign is with Marc Jacobs, an icon in the fashion industry," Gerber said to Allure. "I'm obsessed with his beauty products, and like everything else he does, Marc Jacobs Beauty makes you feel feminine and playful."
Watch the new campaign video below: